That means if black is too powerful for your design, try dark grey. However, in the hands of an expert, this intermediary position can be a powerful tool.īy varying the vibrancy, grey can take on the properties of either black or white – attention grabbing or repelling – to specific degrees. Grey is used sensitively on the Galvan Mobili websiteĪs the intermediary between black and white, grey exudes neutrality, or a lack of any particular sensation.
The shoe company ETQ (opens in new tab) uses a dominant off-white background to keep the users' attention where it belongs: on the shoes. They are the more comforting and less stark alternatives to white.
These offshoots of white are softer and even less noticeable, but with the same minimalist and complementary aspects. To soften this feeling of sterility, some web designers will tend towards an ivory or cream instead. Its association with purity can make it seem virtuous, but also sterile and cold. White has that 'spotless' feeling that, for the right site, feels completely effortless.
#Night time palette colours how to
In a supporting role, white draws out the elements of more stimulating colours, and can even guide your user's attention if you know how to use it (check out UXPin's Zen of White Space in Web UI Design (opens in new tab) guide to learn more).Īs a primary colour, though, white gives off an impression that is both clean and chaste. Literally the opposite of black, white pairs well with just about anything, making it ideal as a secondary colour. PurpleĪn off-white background keeps the focus on the shoes here Because blue foods aren't common in the wild, studies show that the colour actually acts as an appetite suppressant. Trust is essential for financial advisors such as Evolve Wealth (opens in new tab), so most of its site is designed in varying hues of blue.Īll this comes at a small price, though: blue shouldn't be used for food-related sites.
#Night time palette colours free
Light blue is the colour of water and the sky, so it generally has a refreshing and free feeling – and can be even energising if bright enough, while still retaining that reliable calm.ĭarker blues tend to be more sombre, heightening the security aspects, which makes them an excellent choice for professionalism. However the calming effects also make blue a friendly and inviting colour, which explains its adoption by Facebook and Twitter.Īs if that weren't reason enough to use it, blue is also incredibly versatile its vibrancy has more drastic effects than other colours. Blue is the colour of calm and serenity, and as such inspires security and a feeling of safety.įor this reason, blue is a colour often used by banks: CitiBank, Chase, Capital One and Barclays, for example, all use blue. You see blue on a lot of websites because, to put it simply, it is the colour of trust. Blue is one of the most popular colours in web design – and for good reason.
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